Blogging used to be identified with young people, but the demographics of bloggers are changing.
Women over 50 are taking the blogging world by storm and proving that age is just a number.
These inspiring women have shattered ageism stereotypes and have built successful brands by connecting with their audiences authentically.
Their passion and knowledge are the driving factors behind their resonating content.
We also take a look at how social media is connecting audiences with bloggers, and how women over 50 are leading the future of blogging.
Whether you’re already a blogger or considering starting a blog, take inspiration from these women who have found their voices and are making themselves heard.
Why Older Women are Becoming Entrepreneurs
Older women are becoming entrepreneurs for a range of reasons.
For many, the opportunity to start a business may come from the fact that they have greater financial resources than younger women. They may have spent a lifetime saving and investing those resources, or may have access to retirement funds to jumpstart a business.
They may also have had more time to refine their skills and market themselves more effectively than younger counterparts.
Additionally, they may be more experienced, with a better understanding of the local market, and more ideas for successful products and services.
But….
For many older women, starting a business later in life isn’t a choice — it’s a financial necessity.
A 2018 survey published by SCORE found that women aged 65 and older were more likely to start their own business out of necessity, with over 28% of those surveyed citing job loss or an urgent need for extra income as their reasons.
No matter the motivation, these female entrepreneurs are a vital part of the modern business landscape.
Overcoming Ageism: How Older Women are Breaking Stereotypes
These inspiring women are not only breaking ageism stereotypes but also building successful brands through their authentic connections with their audience.
To do so, they prioritize the importance of building a brand that truly represents themselves and their values.
You will see how the next section dives deeper into the importance of authenticity and connection in creating a successful blog brand.
Building a Brand: The Importance of Authenticity and Connection
These successful women bloggers over the age of 50 have achieved their goals by drawing on their individual experiences and values, and sharing them authentically with their audience.
By doing so, they have succeeded in creating a personal brand that is both relatable and appealing to their readers. This authentic connection with their audience is a crucial part of their success in the blogging world.
Creating content that resonates with readers is the key to building a successful brand.
By sharing personal stories and experiences, these women have found a way to connect with readers on a deeper level. They have built a following by being true to themselves and their passions, and by sharing their unique perspectives with the world.
In the next section, we’ll explore how these bloggers have leveraged their passions to create compelling content that resonates with their audience.
Creating Content that Resonates: Letting your Passion Shine
By sharing their true passions and experiences, these successful women bloggers over 50 have found a unique way to connect with their readers.
They have leveraged their creative talents to create content that is both relatable and authentic, building a loyal following in the process.
This connection with their audience is crucial, especially in the fast-paced world of social media, as we will explore in the next section on navigating the world of social media.
Connecting with your Audience: Navigating the World of Social Media
By sharing their genuine and relatable stories, successful women bloggers over 50 have managed to connect with their audience on a deeper level.
However, in today’s world, mere content creation isn’t enough to build a vibrant audience. With millions of users across various social media platforms, navigating the world of social media has become more critical than ever before.
These bloggers are using their social media platforms to engage with their followers, create communities, and even promote their brands.
Through social media, bloggers can share their content, interact with followers, promote products, and even monetize their websites. Developing a strong social media presence enhances your online identity, providing you with an opportunity to connect with a wide audience.
Women bloggers have leveraged their social media presence to build mutually beneficial relationships with their followers. They share content, stories, and even seek feedback from their followers, creating a sense of community.
The world of social media is ever-evolving, and it’s crucial to keep up with the latest trends and practices.
It’s not always easy, but with dedication and creativity, these women bloggers have developed a strong social media presence, allowing them to connect with their followers even better.
As we’ll see in the next section, these bloggers are at the forefront of the future of blogging, where social media is poised to play an even more significant role.
The Future of Blogging: How Women over 50 are Leading the Way
These women bloggers over 50 are not just leading the way in terms of content creation and social media influence, they are also successfully navigating the ever-evolving world of blogging.
As the future of blogging continues to shift towards a more social media-driven landscape, these women are poised to continue their dominance.
One trend that these women bloggers have already embraced is video content. Whether it’s through live streams or pre-recorded videos, these bloggers are finding creative ways to produce engaging video content that resonates with their followers.
Additionally, they are keenly aware of the importance of search engine optimization (SEO) and are experts at creating content that is not only engaging but also optimized for search engines.
But perhaps the most significant trend that these women are leading is the shift towards authenticity and transparency in the world of blogging.
They understand the value of creating content that is honest and relatable, and their followers appreciate this approach. As more and more bloggers follow suit, we can expect to see a blogosphere that is defined by content that is informative, engaging, and authentic.
These women bloggers over 50 have proven that age is just a number when it comes to blogging success.
As the future of blogging continues to take shape, we can expect to see these women leading the way, inspiring a new generation of bloggers to create content that is both engaging and authentic.
As we’ve seen, age is no barrier to success in the blogging world.
Women over 50 are breaking stereotypes, building powerful brands, creating content that resonates, and connecting with their audiences in new and impactful ways. They remind us that passion, authenticity, and connection are the keys to success, no matter what your age.
So if you’re considering starting a blog, take heart. You have something unique and valuable to offer, and the world is waiting to hear it.
As one successful blogger put it, “Age should never stop you from pursuing your dreams. If anything, it should inspire you to chase them even harder.”
Successful Women Bloggers Over 50
Sixty and Me
“My name is Margaret Manning and I am the founder of Sixty and Me, a community of 500,000 women over 60. Thank you for being here!
I started Sixty and Me to help other women my age to live happy, healthy and financially secure lives. My desire is to help the women in our community to find profitable work, stay healthy and develop a positive mindset about this amazing period of our lives.”
Chic At Any Age
“Hello, my name is Josephine Lalwan. I started my fashion and beauty blog Chic at any age ten years ago at the age of sixty.
Chic At Any Age is a fashion resource for women over 50 who want to learn more about style, fashion and what will suit them as mature women. If you want to continue to look good and have fun with fashion you have come to the right place.
Since I started my blog the world of fashion has changed considerably. I currently focus on building a sustainable and practical wardrobe. Encouraging women to buy less and buy better and make the most of their existing wardrobes.”
This Is Your Best Year
“Hi, I’m Maricia Johns – Life changes as we mature, but that’s not a bad thing. I’m here to write about things that pertain to women who have reached a certain age, or who plan to reach a certain age. Sometimes it will be funny, sometimes it will make you think. It will always be informative.
I write for the Ft. Worth Black News on such topics as lifestyle, education and just about anything else. Some people call me wife, mom, sister, cousin, soror, professor, teacher, lifestyle consultant, soror (Zeta Phi Beta Sorority) and more, but one of my favorite names is “Honey”. That’s the name my grandson calls me.
See I told you life does not stay the same and neither do names. I embrace being a grandmother, but never wanted to be called “Granny”. I embrace being a professional educator. I embrace life, and each morning when I wake up, I thank God for all of this and more.
I hope that you will enjoy this journey. It is my hope that you will join me, give me suggestions, tell me how you do some of the things that I write about.
This journey is not about me, it is about us. It is about us talking, sharing, giving suggestions, just having fun because “this is your best year”.”
Prime Women
“PRiME is for the ageless generation of women who don’t dress, think, or act like women in previous generations. We are unique. Just as our teen and adult lives did not mirror our mothers, neither do our lives at 50, 60, or 70.
Being entrepreneurial prime women ourselves, we launched PRiME as an online magazine that caters to just us!
PRiME is a lifestyle guide for living well – not just living long. We provide a fresh perspective through articles written by prime women for prime women on fashion, travel, fitness, beauty, finances, relationships and entertainment.
PRiME also offers expert career advice for those still in the professional world or venturing out to open their own business. Our network of successful career women who are at the top of their fields write regular articles on how to navigate to the executive suite and corporate boards.”
Honey Good Blog
“Honey Good® is a destination for women to come together from all over the world to find a rhythm to navigate life’s passages with purpose and aspirational wisdom. Together, we’ll celebrate our uniqueness and never go out of style.”
Chic Over 50
“I started my blog just on a whim….honestly didn’t put much thought into it at all!
It began just as a hobby, just a way of putting some pictures up for my friends to look at for ideas!
I’ve had so many women through the years ask me about fashion, make-up, skin care, fitness, or hair styles. I started CHIC in October of 2015, and the response has been nothing short of amazing!
Now I’m taking it much more seriously and want to help women feel good in their skin!
I want to help them know they can influence and inspire others to be their best selves. We can all have such a profound affect on the world! It brings me such JOY to help women in this way!”
Over 50 Feeling 40
“Hello Everyone, I am a professional communicator and I began the blog, Over 50 Feeling 40, July 1, 2010. The blog was the culmination of all I experienced and learned from living through a personal reinvention at age 50.
Just after my fiftieth birthday, I received a brutal wake-up call….my new driver’s license came in the mail!
I looked at the woman in the picture and was shocked…she looked elderly, worn out, and downcast. She was overweight and wearing an over- sized, man’s polo making her appear much larger. She had no makeup and frayed, gray hair. The picture communicated that she was tired and had given up on herself.
On that day in 2003, I realized that I had given everyone in my life (my family and students) every drop of my time and put myself on the back burner.
I had internalized criticisms given to me by family members over the years. I began with vigorous determination to reinvent myself. The journey has led me to fun, joy, peace, confidence, and new directions…but is a continuous process. Transformation and confidence are empowering and can be done…it just takes the big decision, and courage, to do it!”
Cresting The Hill
“Hi I’m Leanne – When I turned 50 I realized that I had the choice of sinking into middle age or celebrating it. I chose to celebrate and I started Cresting the Hill at the end of 2014.
I used to define my life by saying I was a wife, or a mother, or by what I did as my profession. Now I define myself on my own terms – as a woman in my own right. I’m discovering who I am, and I’m really liking that person! I’ve reached the “crest of the hill” in life, the climb is behind me and the view stretches out in front.
If you’ve reached your 50’s and feel a bit lost or defeated, I want to encourage you to refocus and re-discover yourself. Life as you know it isn’t ending because the kids left home or because you don’t look like a 20 year old anymore. No, life is just getting more interesting and I’d love you to dive in as we tackle the second half of life with joy and positivity.
If you feel like you need new direction or a breath of fresh air, then join me on this journey of re-creating ourselves. I aim to be a woman who is gracious and grateful, kind and considerate of others, fun and always having a smile to share, loving to my family and friends, and also knowing my boundaries and being true to myself.”
Magnificent Midlife
“I’m Rachel Lankester, founder of Magnificent Midlife.
Now in my mid 50s, I’m better and bolder than ever. Though still battling those self-doubt demons from time to time! Don’t we all?
I’m passionate about helping women navigate the often messy middle of life. So you can thrive – not just survive. And become the woman you were always meant to be.
I believe the older and more experienced we get, the more we have to offer the world and especially those women coming up behind us. We get better with age – not worse.”
Anita Mahaffey – Cool Jams
Talk about thinking outside the box — Ms. Mahaffey was so sick and tired of hot flashes while she slept that she actually started a business called Cool-jams, Inc.
Her business sells moisture-wicking pajamas, bedsheets and more.
Ms. Mahaffey was 61 when she started Cool-jams. She said she sees herself leaving the company one day so she can enjoy retirement, but she’s not ready yet — there’s more she wants to do.
Leslie Polizzotto – The Doughnut Project
Ms. Polizzotto was a practicing attorney in Los Angeles and gave that up to open a doughnut shop in New York City called The Doughnut Project.
All because of a conversation she had with a bartender while visiting New York City — and the bartender actually became her partner.
Now The Doughnut Project has two locations, 24 employees and over $500,000 in annual revenue — all because of a random conversation.
Angie Higa – Sky Dreams
Ms. Higa retired early after 30 years in the banking industry to take care of her granddaughter when her eldest daughter was deployed to Afghanistan.
What lead Ms. Higa to her business idea was catching a cold on a seven hour flight that provided no blankets, nor were there any available.
And Sky Dreams was launched (a year after she retired) as a manufacturing company specializing in, yup, you guessed it, travel blankets and matching comfort pillows.
Mary Rawles – Fit For The Rest of Your Life
Ms. Rawles retired in her 60s from her school teaching position.
But when she was in her 50s she transformed her health due to all of the weight she had put on.
Then when the pandemic hit, at age 73, she launched her first business — an online workout class and weight loss support business.
Ms. Rawles loves to share the joy of transforming oneself, no matter the age.
The women mentioned above took their ideas and created a business that they love.
Businesses that make them feel joy and also confident about their future.
Angel Cornelius, who started her business at age 60, https://maison276.com, initially as a side job while still working full-time, states “We older women are really tough, extremely competent and definitely innovative because there’s so much we want to see in the world that doesn’t exist.”
Have a Wonderful Day!
