Are you looking for a cost-effective and creative way to market your business? With the right strategies, Pinterest can be a powerful visual marketing tool capable of driving more traffic and conversions to your website – in other words, using Pinterest can supercharge your business.
With over 416 million monthly active users around the world, Pinterest users spend twice as much money than any other social media platform, and that makes Pinterest an invaluable tool for your business.
You’ll discover unique marketing strategies that will help you use Pinterest to expand your business, and learn how to build a brand that stands out, create a loyal following, and increase conversions.
In this article, we’ll discuss eight ways to use Pinterest to supercharge your business.
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Why Visual Content is Essential in Today’s Online World
Visual content uses images, illustrations or graphics to deliver valuable information in an engaging format. Most visual content is meant to inform, such as videos, infographics, and images.
Visuals help draw in readers, create a sense of connection, and will help your business stand out.
Furthermore, visuals can quickly and easily communicate your business ideas while remaining visually appealing and interactive.
Last but not least, visual content also has the potential to reach a wider audience as it can be shared more easily across multiple platforms.
By incorporating visuals into your content strategy, you can create engaging, high-quality content that will ultimately help to increase ROI.
Setting Up Pinterest for Business
Pinterest is a powerful platform for businesses. It’s like the middle man for businesses and customers – with pictures. The more creative and visually-appealing the pins are, the more engagement they will get.
To get started, you should become familiar with the platform and many of its features. You want to take the time to understand how Pinterest works to create a strong presence online.
When signing up for an account, make sure you set up a business account, not a personal account. A business account will allow you to track your pins and check out your analytics. This will help you learn what pins are working and what time works best for your audience.
You also want to make sure you claim your website, if you have a website. This will allow you to set up rich pins, which pulls your meta descriptions from your website – and potentially putting your pins in front of more eyes. And you only have to set up rich pins one time.
Additionally, Pinterest can be used to direct potential customers to your business website, which increases your traffic and sales.
If you are totally new to Pinterest and want more in depth training, check out this Pinterest Ninja course by Megan Johnson. I took both of Megan’s courses and they are so worth it. Megan goes into so much detail and explains things in depth. She tells you why things should be done the way Pinterest wants things done so your account doesn’t get flagged.
Optimize Your Profile
Don’t forget to add a human touch to your profile page. Your profile should be as unique as your brand, so add a profile photo of yourself (or your team), use language that speaks to your target audience, and add any awards, accolades, or other credentials you have.
All of this helps potential customers feel more comfortable with your brand, create trust, and build relationships.
Also, if you have an active blog or social media pages, be sure to link them to your profile page to drive traffic and engagement. By optimizing your profile, you are taking the time to build relationships, trust, and loyalty, and that’s invaluable for your brand’s success.
Setting Up Your Pinterest Boards
Think of your boards as different rooms in your home. You have your bedroom where you put your bed and other items that just go in the bedroom . Then you have your kitchen – items just for the kitchen. Dining room – items like a dining room table.
Your boards are the same way. Whatever categories you have on your website you want to carry them over to your Pinterest boards.
You also want to make sure your Board title has a strong SEO keyword(s). You can do this by putting the keyword you are thinking about using into Pinterests search bar. Then a bunch of suggestions will pop up under the search bar. The first one is the strongest and most searched keyword(s), and then it moves down the line. But make sure the keywords are significant to your Board and what you will be pinning on that Board.
You want to set up 5 – 10 boards on your Pinterest account at the beginning and you can always add more as you go along.
Creating Pins that Will Stand Out
When designing unique Pins that will stand out in the sea of other Pins, you should consider adding interesting visuals, intriguing titles, and helpful calls-to-action.
I design all my pins using Canva. Canva is so easy to learn and it’s Free. They do have a paid version, which I subscribe to, but when first starting, I used the free version. And they also have a lot of tutorials to help get you started.
The optimal pin size of your pin should be 1000 x 1500. If you are using Canva they have a drop down menu when you click on the Create a Design tab. Just scroll until you find Pinterest Pin.
When designing your pin, keep in mind the following:
- Power word or trigger word – this helps create interest in your pin. Using words like Epic, Ultimate, Rock-Solid, Last Chance, etc. are considered power words, which pulls people in. For a great list of power words, check out this list. It’s the best one I’ve seen.
- Using different fonts – this will help specific words stand out that you are promoting.
- Using different font sizes – once again, will help certain words stand out over other words.
- Your image – make sure it goes with what you are promoting.
- Add your website name or Etsy shop name, etc. at the bottom so people will know that this is your pin.
Make sure you stay consistent with your pinning. This is really important. You want to try to add Pins every day, even if it’s just one Pin. Pinterest loves consistency.
Establishing a Posting Strategy
Creating a posting strategy means understanding your audience, asking yourself the questions of “Who are they?”, “What are their interests?”, “What kind of content matters to them?”, and “What format makes the most sense for each piece of content?”.
You also need to think about timing for each post – when your audience will be most likely to consume and engage with the content.
You want to keep track of what time you post your pins and rotate the times you post. Do this for 30 days so when you are checking your Pinterest Analytics you will see when you are getting the most Outbound clicks. By keeping track of your times, you will know what times are the best for your business to be pinning based on your Outbound clicks (clicks that are going to your website or whatever link you used).
For example, let’s say you are pinning five pins everyday – one at 10:00 am; one at noon; one at 4:00 pm; one at 7:00 pm; and one at 8:30 pm. And then the next day you change up the times (remember – keep a record of what times you pin) – and you keep changing up the times for a month.
Then after 30 days you notice that most of your outbound clicks are between the hours of 6:30 pm and 9:00 pm – now you know what times you should be pinning most of your pins.
It all depends on what your product or service is, and also how inviting your pins are.
And your keywords will change all the time. What’s a good keyword today may not be as popular two weeks down the road.
Utilizing Pinterest Ads
Pinterest Ads can be incredibly effective in driving your content strategy. They allow you to showcase images, videos, and collections that tie directly into your products or services, and even suggest relevant pins to appear in the feeds of your target audience.
Through this, you can expose your content to an engaged audience that is actively looking for something new, which can dramatically increase your reach and engagement.
If you have a product to promote, you can even use Pinterest Ads to target users in a very specific geographic area. With all of the available targeting options available, you can hone in on your ideal audience with precision, and make sure that your content is seen by the most relevant viewers.
I, personally, have never used Pinterest Ads but I am keeping that in mind for the future.
Increasing Your Followers
As you continue to design content that is valuable and unique, one of the best ways to increase your followers is to simply ask people to follow you.
As you put your content out there and build relationships with those in your field, don’t forget to ask them to connect with you through various social media platforms.
You can invite them to follow your various accounts, and you can even reward your followers for sharing your content or referring their friends to you. Showing appreciation for a simple retweet or tag helps build relationships and makes your followers feel special.
Tips for Maximizing Your Reach on Pinterest
Pinterest is a great tool for engaging your audience and expanding your reach.
To maximize your impact on the platform, consider creating sharable quotes, enlisting influencers, and asking for repins.
Quotes are a great way to quickly create content and reach users who may not be aware of your brand; enlisting influencers helps you increase your brand’s reach and create brand advocates; and when you repin your content, you can encourage more people to interact with your content and give your audience a chance to engage with your brand.
Conclusion
Pinterest is a powerful platform that can help boost your business’s success. With so many features available, it’s important to identify ways to boost conversions, followers, and engagement.
With the strategies outlined in this article, you can increase your exposure, target new customers, and increase revenue. And by following these tips, you can further boost your engagement on Pinterest and expand your reach.
If you’re looking to supercharge your business with Pinterest, then now is the time to start. Follow these tips, set up your Pinterest business profile, and get moving on your journey to success!
Happy Pinning and have a wonderful day.
